GPSR for Etsy sellers: what you must show on your listings

Information to display on an online listing

• The manufacturer's name or trademark, postal and electronic address.
• If the manufacturer is not established in the EU: the EU responsible person's details.
• Information to identify the product (picture, type, batch or serial number).
• Necessary warnings and safety information in a language easily understood by consumers in the country of sale.

Who can be the EU responsible person?

An economic operator established in the EU: the manufacturer itself, an importer, an authorised representative appointed in writing, or a fulfilment service provider. A Great Britain address (England, Scotland, Wales) does not qualify; Northern Ireland, where GPSR also applies, is a special case.

Typical cases

• EU-based maker: you are the manufacturer; your own details are enough.
• Reselling products made outside the EU: identify the EU importer or representative.
• US or GB seller shipping to the EU: you need an EU-based operator for those products.

On Etsy and Shopify

Etsy added product-safety fields for sales to the EU — check its Help Center for the current steps. On Shopify, add the information to product pages (description or metafields). If you sell on both, keep it identical.

Checklist

1. List products and identify each manufacturer.
2. Identify an EU responsible person where needed.
3. Write warnings in the relevant languages.
4. Add a product reference or batch number.
5. Fill Etsy fields and Shopify product pages consistently.
6. Keep your risk analysis and technical documentation.

FAQ

Does GPSR apply to small handmade sellers?

Yes, it covers consumer products sold in the EU regardless of seller size.

Since when does GPSR apply?

Since 13 December 2024.